Art Direction
____
Sunita Shekhawat
A campaign shoot, conceptualised for jewellery designer Sunita Shekhawat’s 2018-19 Collection. Known for her signature pieces set in the Jaipuri Meenakari style, Sunita’s refined and minimalistic aesthetic complements both traditional and contemporary styles. The 2018 campaign shoot elevates this quality by accentuating the flawless artistry in every piece. Weathered Verses was inspired by the story of a contemporary muse that wanders through barren and mysterious lands collecting the age old tales and traditions layered on these breathtaking formations.
Frontier Raas
Textiles An Art Form … A campaign shoot for Frontier Raas, a leading brand for Indian occasionwear. A visual journey was constructed to highlight the artisanal process behind the creation of the sumptuous Kanjeevaram sari. It explored the meticulous handiwork of textile weaving and delved deep into the tools, craft and culture of the town of Kanjeevaram.
____
*All creatives were developed while working at Illum Design Project Ltd.
Photography by Pranoy Sarkar & Adil Hassan
____