Branding Project

Aurika is an upscale hotel brand by Lemon Tree Hotels, India’s best known hospitality name in the mid-market segment. The first Aurika hotel was launched in Udaipur. The essence of Aurika was that it spelled luxury without unnecessary frills and fuss. It promised to deliver something that was ‘beyond the unusual’. 

This project involved creating stationery and room collaterals for the hotel. It also involved work on signages, brochures and UI/UX design for the website. With many restaurants and banquet spaces, the project included naming, logo design and menu design for all their F&B spaces.