Frontier raas

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Publication Design

The Regalia Collection by Frontier Raas – a selection of bridal wear, lehengas and gowns, tied together by intricate embroidery techniques. The project involved art direction, a catalogue and a promotional brochure. The campaign shoot stressed these regal embroidery techniques and applications, passed down through generations. Ethereal and elegant silhouettes were contrasted against a sombre palatial background. A hardbound catalogue was developed for Frontier Raas’ customers and a synthesized promotional brochure was created to showcase their bridal wear. 

 
 
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Invitation Design

Invitations created for the launch of Frontier Raas’ first international store in London in January 2019. The  Indian occasion wear brand has flagship stores located across India recognised for their extravagant aesthetic. The invitations were designed keeping the signature brand colours in mind. Taking inspiration from Frontier Raas’ key motifs, a floral pattern was developed to complement these. 

 
 
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*All creatives were developed while working at Illum Design Project Ltd.
Photography by Hormis Anthony Thakran
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